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Three in five young people considering a career in marketing amidst mounting economic uncertainty

Three fifths (60%) of young people consider marketing a career choice, with good salary and career progression the top incentives to enter the industry

36% view marketing as a safer option compared to other career choices in the face of financial uncertainty

Despite young people’s eagerness, three in ten parents wouldn’t want their child working in marketing, with the industry’s reputation for wellbeing and stress levels the top reasons why

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