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MSc in Marketing and Leadership programme from Cranfield University and CIM Academy to address UK skills gap

• Marketing and Leadership MSc programme aims to address the industry’s growing skills gap
• Businesses can majority fund the programme using Apprenticeship Levy funds, providing an accessible way for organisations to upskill
• Programme announcement follows CIM research which found that skills amongst senior market level were lacking
• Marketing and advertising agency OLIVER and parent company, Inside Ideas Group, amongst first to invest in industry-first qualification
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