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UK marketers warns pandemic and inflation has changed consumer expectations of brands

Majority of marketers (59%) finding it harder to predict consumer priorities, with nine in ten (91%) claiming their brand and business model will need to evolve to keep pace.

Over a quarter (28%) believe their brand is out of touch with changed consumer needs.

Convenience tops table of fastest-growing consumer priorities, followed by overall value for money and environmental impact tied at second place.

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